PARTNERSHIPS
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PARTNERSHIPS *
CIDER X POLLY POCKET 2025
The Cider X Polly Pocket 2025 collection launched on June 5, 2025 under the theme “Polly on Vacation,” aligning with Mattel’s summer focus of Big Adventures and Travel. Inspired by Y2K preppy summer days, the collection features over 40+ SPUs of modern yet retro summer styles across apparel, swimwear, and accessories.
Targeting Gen Z and Millennials who grew up with Polly Pocket, this drop is designed to resonate with fans through a wave of nostalgia, expanding customer base, and boosting brand visibility and sentiment.
The launch was promoted across site, social, CRM, paid ads, influencers, and PR channels, along with a 3-day pop-up event at Alfred Coffee in Beverly Hills, Los Angeles, with a primary focus on the U.S. market.
CIDER X POP MART
The Cider X Peach Riot collaboration launched on September 9, 2025, featuring slumber party-themed clothing and accessories inspired by the Lil Peach Riot Sleepover Series.
Exclusively available in the U.S. and Canada, this limited-edition collection brings the Peach Riot characters to life by blending Cider's trendy styles with Peach Riot's playful spirit—giving fans a fun, collectible way to connect with both brands.
The launch was supported by all-channel digital promotion and a pajama party-themed event, creating buzz through an immersive and cohesive brand experience.
CIDER X POLLY POCKET 2024
The Polly Pocket x Cider 2025 collection launched on June 5, 2025 under the theme “Polly on Vacation,” aligning with Mattel’s summer focus of Big Adventures and Travel. Inspired by Y2K preppy summer days, the collection features over 40+ SPUs of modern yet retro summer styles across apparel, swimwear, and accessories.
Targeting Gen Z and Millennials who grew up with Polly Pocket, this drop is designed to resonate with fans through a wave of nostalgia, expanding customer base, and boosting brand visibility and sentiment.
The launch was promoted across site, social, CRM, paid ads, influencers, and PR channels, along with a 3-day pop-up event at Alfred Coffee in Beverly Hills, Los Angeles, with a primary focus on the U.S. market.
CIDER X BRATZ
The Polly Pocket x Cider 2025 collection launched on June 5, 2025 under the theme “Polly on Vacation,” aligning with Mattel’s summer focus of Big Adventures and Travel. Inspired by Y2K preppy summer days, the collection features over 40+ SPUs of modern yet retro summer styles across apparel, swimwear, and accessories.
Targeting Gen Z and Millennials who grew up with Polly Pocket, this drop is designed to resonate with fans through a wave of nostalgia, expanding customer base, and boosting brand visibility and sentiment.
The launch was promoted across site, social, CRM, paid ads, influencers, and PR channels, along with a 3-day pop-up event at Alfred Coffee in Beverly Hills, Los Angeles, with a primary focus on the U.S. market.
CIDER X SAD GIRLS CLUB
In honor of Mental Health Awareness Month, Cider launched a collection in collaboration with Sad Girls Club, a global non-profit destigmatizing mental illness for all the girlies through free access to vital services and more. The collab is a celebration of all moods—even the not-so-happy ones! Plus, we'll be donating 5% of the collab's net sales towards Sad Girls Club's initiatives.